© Copyright 2015 Go Blairgowrie - All Rights Reserved
Simply an inspirational website entirely dedicated to all that is Blairgowrie & Rattray, East Perthshire.
…Inspired by everything that most people simply overlook
GO Blairgowrie - High energy from the word go!
The GO Blairgowrie brand identity was designed by the author and the basic idea and vision is that it will be a great asset in promoting the town.
The ‘GO’ strategy - A brief overview…
As a local, my intent has been to represent Blairgowrie as a forward-moving and energetic town and I wanted an easy to identify design that captures the spirit and positive energy that runs through our community while also ensuring that our town was seen as the inclusive place that it is. The town is full of like-minded, active and fully devoted people who’s creativity and pride needed to be represented. Whilst creating the logo, the main focus was taking inspiration and recognising diversity and individuality and this was important to what the image should signify. Then at some point everything finally clicked with ‘GO’ being the key word.
Impact: The final design instantly draws your eye towards the separation of the word ‘GO’ and visually fits well making it more appealing. It’s basic, timeless and functional and reflects my vision of inspiring the local residents while at the same time encouraging even more tourists and potential visitors to interact and go take a closer look at what’s on offer locally.
Branding and visibility…
The Go Blairgowrie initiative is my my gift to the town and it’s people and I welcome the opportunity to advertise this on a wider scale to help create an identity that everyone can be proud to be associated with. I feel confident in the image and the look feels right. My hope is that it will be a welcome boost to the area and will serve to strengthen our marketing effort and encourage potential residents, businesses and visitors as they look to connect with the town.
Purpose and target audience…
To date, Go Blairgowrie has been successful as a project in its own right and a positive influence to Blairgowrie and is growing fast in popularity. A major aim is to build on our achievement across various social media platforms from which information is drawn.
Go along: Motivation and involvement…
Thankfully for us we’ve got enthusiastic friends who have been very receptive to being a part of our plans and have become more interactive. Working together, we make every effort to play a meaningful and relevant role to produce current, timely and up to date info that captures and communicates across Blairgowrie & Rattray and the wider communities. In addition, our efforts are to help generate and attract new interest in local events and activities.
Community info websites have lost a lot of ground and internet users appreciate the speed, independence and diversity of Go Blairgowrie’s local insights via social media. We combine both to ensure our pages are constantly revised to remain current and useful to our followers.
Go with it: Ambition and framework…
Basically, Go Blairgowrie is presented to internet users as a minimal but effective gateway designed around a theme of colourful image gallery teasers and offers users the option to follow relatable content to Blairgowrie and Rattray via Facebook and Twitter. We’ve been extremely well received by local folk and it’s rewarding to know that we provide a very tangible link to home for a few ex-pats. Throughout, we have developed strong relationships and built an inviting atmosphere such that all local residents and visitors feel welcome to participate with the people involved.
Why? For one very simple reason, and that is the sense of involvement and belonging in our community. We have seen extremely positive results as a result of our passion for all that is trending in Blairgowrie & Rattray and we’re pleased to be doing our bit to help promote that.
So how do we differ? We have the advantage of being independent and flexible.
Success? In short, we hit it off beautifully from the word go…
All in all, It should be obvious that we love to keep the positive vibes going about varied and interesting things. To be honest, it’s not everything but it is something that works well and has potential. So, go ahead, take a closer look. You really need to go Blairgowrie for yourself to see all it has to offer. Well there we go.